ABOUT THE PROJECT
Project developed for the boot camp organised by ?What If! Innovation. A five minute presentation was required to respond to the following brief: ‘Tell us about an innovation that has the power to change the world of parenting. What is it? Why is it interesting? Where do you think it will go next? What do you think about the commercial potential? What are some of the problems you think it might have?’.
MY APPROACH TO THE CHALLENGE
BACKGROUND RESEARCH
ETHNOGRAPHIC RESEARCH & INSIGHTS
CHOSEN INNOVATION BASED ON FINDINGS
VIDEO APPLICATION FOR ?WHAT IF! FOUNDATION INNOVATOR ROLE