Havwoods, global supplier of engineered wood, aims to improve its proposition starting with understanding its customers better through design research and branding

Project focused on understanding parent’s needs. The aim was to find an innovation that had the power to change the world of parenting. By gathering insights and using an existing pioneer technology, I proposed a new concept that could transform the way parents get support and assistance.

Blue sky thinking project around the future of laundry washing tablets. Developed in collaboration with a well-established producer of cleaning supplies, the project is protected by a non-disclosure agreement.

Time is very intangible, yet always present in everyone’s life. What happens if we put focus on the Time to develop design-driven innovation concepts? Secondary research based dissertation, the group collected more than 180 case studies, created a trend book and 3 concepts time related. The project won the Honor Mention at the Lucky Strike Junior Designer Award in 2007.